Saturday, April 15, 2017

La Jolla Fashion Files | April 7, 2017

The Global Community

The La Jolla International Fashion Film Festival is gearing up for the 8th year starting on July 20-22, 2017. In the past this annual event has been at the Museum of Contemporary Art (MCASD). Since it is under renovation and expansion for the next 2 years, the Festival will be moving to a new location at the Mandeville Auditorium. Attendance has accelerated each year and the Festival producer Fred Sweet said they already have 1300 reservations.

Although this event is by invitation only there will be many free events where La Jollans can come and be part of in this Global Community. One of the exciting events that the community can watch is the Red Carpet late afternoon and evening on Friday the 21st and Saturday the 22nd. It is a chance to come and see all the stars and celebrities come down the Red Carpet. In the past some of the celebrities have been: Sue Wong, Prince Mario-Max Schaumburg-Lippe, Zandra Rhodes, and Bruno Aveilaan.

Another opportunity for the community is to come to the After Parties on Friday and Saturday night between 11pm-2am. The Venue will be at The LOT for these ultra chic gatherings. The LOT is open to the public so this is a great chance to come and mix and mingle with everyone. You will be able to see actors and actresses in their costumes from the films and meet the filmmakers who have come here from all around the world.

On Saturday afternoon there will be a no pass matinee for the public. This is a great chance to view some of these fashion films. For those who come to the matinee it is a perfect time to hang around after the filming and stay for a viewing of the red carpet. Don’t forget to bring your cameras.

This year I was asked to have many of my hats in the filming of “Habana 3AM”. This is the world premier of the high fashion film that features the famous fictional actor Max Vogue. He has been knocked unconscious and travels through a Lewis Carroll world where he meets his icons and divas such as Maria Felix, Salvador Dali, Elsa Schiaparelli, Ernest Hemingway, and Josephine Baker. Antonio Contreras who is the mastermind behind the Max Vogue character is also a sensational artist and has made “Loteria cards” for all the cast and crewmembers of “Habana 3AM”. The official poster for the film is made from all these innovative “Loteria cards”.

Contreras has also created a weekly comic series with the character Max Vogue. It is an ingenious concept where Max Vogue is pictured as a brilliant time traveling fashion detective who can be moody and angst filled at times. This ongoing weekly series is distributed by LJIFFF through La Jolla’s global weekly updates and festival experiences. Contreras’s innovative artwork may be viewed at the Art Installation on Thursday July 20th, which will also be at The LOT.

This Global Community is growing by leaps and bounds with more fashion people joining forces and awesome Internet collaborations. Fred Sweet said that the Festival even had romantic team ups that have lead to marriages. To keep abreast with Max Vogue’s adventures or receive the latest Festival news visit:


Upcoming Events

Friday, April 28th, 2017 The 24th Annual Hats Off to San Diego will be at the Estancia Hotel & Spa at 10:30pm. This luncheon & Betty Mabee Hat Parade is presented by The Gold Diggers (Gifts Of Loving Donors) for information, call Jackie Bailey, (619) 670-3643.

Sunday, April 30th, 2017 The 7th Annual Bags & Baubles will be presented at a private Rancho Santa Fe Estate from 1PM-5PM. (address will be supplied upon registration) This silent auction fundraiser goes to FACE who provides life-saving veterinary care for local pets. For more information visit:

This Article originally appeared in La Jolla Today, April 7th, 2017. Diana Cavagnaro is an internationally renowned Couture Milliner based in the Historic Gaslamp Quarter. Learn more about our Hat Designer, Teacher & Blogger at

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